| WEBANALYTICS

| So, what will we work on ?

We can do 2 things for you: track your marketing campaigns or improve your analytics infrastructure as a whole (campaign tracking, site/app analytics, ranking tracking, dashboarding, etc).

Tracking your digital marketing campaigns will allow you to measure their results by tagging the traffic they create, and connecting your solutions to every network/partner you work with (Google Ads, Criteo, Facebook,…). Tagging the traffic for every campaign and ad is important to evaluate each one by observing how people act after seeing them.
And enabling data exchange between your properties and your media partners makes your campaigns and your spending smarter (if you share your checkout data with your Google Ads account for instance, the system will bid on campaigns that make the most money for you, not on the one who generates the most clicks). We track every campaign we create for our clients, but we can also put this in place for other campaigns that you already have.

We can also improve your system, to make it more efficient ans easier to use. Many companies gather a lot of data, but do not really know how to use it to make decisions. And after a while they stop using their analytics.
This is why we create reportings that answer the questions that really matter: which city has the best ROI? Do people who saw my Faceook ads act differently when they visit my website? Do people really read what my landing page says? This is included as well for every campaign we create, but we can also create or improve every reporting you need.